This post is part of my “Building Your Blog Traffic” series – read the first post here.
Blogs that tackle a specific and limited range of topics generally tend to outdraw those with a more scattered approach. Blogging within a particular niche is usually the best way to experience success. However, there are limits to this idea. If you choose a subject area that is too limited, the potential for high-volume traffic is reduced. Alternatively, if you opt to blog in a well-covered subject matter you risk getting lost in the shuffle and not finding a regular readership.
Two examples of the above include creating a site about say collecting something like angel Beanie Babies (lol .. yes that is an often collected item right?). Anyway … if you begin a website all about colleting the angel Beanie Babies and expect to get thousands of hits a day your expectations may be a big overzealous. On the other hand – if you start a website about the Twilight saga you will get lost in space because there are already hundreds of thousands of websites out there about this topic.
There is no secret formula that will yield the perfect niche for your blog. There are, however, some guidelines you can follow when selecting a blog topic that
will help lead you to a choice that has good traffic potential.