Armani Exchange is accessible Armani, inspired by street-chic culture, fashionable dance music and everything that signifies freedom and personal style. It’s the Armani label that caters to teens and young adults created by Italian designer and entrepreneur Giorgio Armani.
When I think of Armani clothes and accessories I think of movie stars and heiresses. I think of Paris, Posh, Fergie and Britney … famous people I could never dream of dressing like! But; like I mentioned – the Armani Exchange brand is ACCESSIBLE which means it’s less expensive than the “regular” Armani brand! That means – the average person (like me and you!) can actually afford this!
I checked out the Armani Exchange website and found a ton of gorgeous pairs of premium jeans – from skinny jeans to jeans for your average (but sexy) Mom – starting at $98! I prefer “boot cut” and “regular rise” jeans because I of course have that “mommy pooch” in the tummy thanks to having a baby (four years ago .. ahem) – so I clicked on their “J24” link to check out the selection. I was able to narrow it down to EXACTLY the kind of jeans I wanted! I loved the “Wing Printed Boot Cut” and “Potassium Straight Leg” jeans under “Destruction Wash” (although – my mama hates when I wear torn type jeans!). I also liked the “Cropped Sequin Skinny Fit” jean (sparkles?!) but there’d be no way I’d ever fit in those! A girl can dream right? Customers who purchase a full price pair of denim from Armani Exchange, in store or online, between 7/7/09 – 7/19/09 will receive a gift card of $20 off their next purchase of $100 or more, valid 7/30/09 through 8/15/09.
Also – during the “text A|X” SMS campaign – you can enter to win a pair of denim every day for the month of July by texting the keyword “DENIM2″ to ARMANI (276264). For more info visit this website!
You can find Armani Exchange on Twitter at @ArmaniExchange or on their A|X Blog!