This is a Sponsored Post written by me on behalf of PBM Products. All opinions are 100% mine.
In a recent federal court case against Mead Johnson determined that the makers of Enfamil LIPIL Infant Formula has engaged in false advertising by stating that store brand-infant formulas do not provide the same nutritional benefits as Enfamil.
The truth is this; store brand formulas have the same nutrients at the same levels as Enfamil and are nutritionally equivalent to, and confer the same developmental benefits as, the more expensive national brands. PBM Products (the store brand formula including those sold at leading retailers such as Wal-Mart, Target, Walgreens, and many others) cost up to 50% less than Enfamil® LIPIL® and allow parents to save as much as $600 per year on their formula purchases. Buying a heavily marketed formula from a big pharmaceutical company does not get you any closer to breast milk.
All U.S. infant formulas are subject to the exacting standards of the U.S. Food and Drug Administration (FDA), pursuant to the Infant Formula Act of 1980. This legislation vested FDA with the authority to ensure that all infant formula products sold in the United States provide the necessary levels of identified nutrients required for the growth of healthy babies.
I am in no way pushing formula feeding over breastfeeding. But I think it’s important that mom’s stay informed.