Catching Up to Social Media

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With about half of all Americans on social networks, the glass is either half-empty or half-full. 50% the country has embraced these new tools, using them in their work and lives with increasing confidence and skill.

And the other 50%? They include entrepreneurs, corporate professionals, and key players in mission-driven organizations, who haven’t been ready to adopt these platforms into their marketing activities. Some don’t see the value. Others can’t see when they’d fit it in to their routine. And still others don’t know how to use them in a way that serves their message, mission, and vision.

To help success-minded professionals in that "other" 50%, social marketing firm Epiphanies, Inc. is offering a free audio program, “The 6-Step Social Media Kick Start: How to Get More Leads, Clients, and Results (and Have a BLAST Doing It).” It’s an hour-long digital recording (MP3), available for immediate download at their website.

Lani, along with her business partner Allen Voivod, reveal the #1 Rule, #1 Truth, and #1 Success Strategy for using social media. They also share their own shortcuts for saving hours a day while remaining active on multiple social media sites, and how the six steps became the model for their six-week Social Media Kick Start Virtual Boot Camp, which they’re running for the second time beginning October 5th, 2009.

“The previous Boot Camp attendees included both entrepreneurs at the start-up stage and experienced business owners, plus representatives of non-profit organizations and academic institutions,” notes Allen Voivod. "We’re thrilled to have designed a program that’s proven useful across so many different situations, and look forward to seeing another diverse group of professionals in the Boot Camp starting next month."

Lani & Allen Voivod, the Content Lovers of Epiphanies, Inc., help entrepreneurs, global brands, and mission-driven organizations learn and use social marketing and success strategies to boost visibility, community, competitive edge, and profits through workshops, speaking, and consulting. Get their free 6-Step Social Media Kick Start audio program, designed to help savvy professionals get a convenient, no-nonsense overview of how to put social media tools and platforms to work for their own goals, vision, and careers.

Tales from the Laptop

Hellooo everyone! I am Pinkylee … Diva Laptop Extraordinaire! I have a few things to say about my owner, so pay attention!

Sometimes, I feel so used by my owner Christine. She uses me the same way most people use big ugly desktops! Every day it’s “email this” and “blog that” – she even uses me for physics homework! Imagine! Me? A delicious pink laptop – being used for physics!

As soon as she got me she was ready to upgrade me! Wasn’t I good enough for her? My “memory” was apparently not fast enough for her – and my hard drive space wasn’t nearly big enough for her. It was a nightmare being taken apart like that! Christine didn’t even have the decency to do it herself either – she let her HUSBAND do it for her! The shame! She still tries to run software on me that I just can’t keep up with. All those graphics and websites she makes with that Adobe Creative Suite she installed! All those Sims she creates! Don’t even get me started on the streaming video and music! Ugh! It’s enough to make any computer scream!

I guess I just got tired of it all. At least … my poor screen did. Now after two years of this ABUSE I can’t hold myself together! My screen fades out to white and Christine tries to bend me to get my picture back! It’s terrible! Now she’s talking about replacing me! I heard her saying just the other day to someone that she’s “never had any trouble with HP laptops” – can you believe it? She also said that the only reason she bought me was because HP didn’t have “pink computers” yet!

I guess now she wants a pretty pink flowery HP computer. I mean, they have coupons and all where she can save $30 off orders of $150 or more at the HP Home Store (valid through 10/31 or while supplies last. Restrictions and exclusions apply). Some of those computers are under $500! How can I ever compare with that? I know I cost more than I was worth … but … I’m so beautiful! What’s a laptop to do? Le sigh!

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Top Eight Reasons for IE8

The newest incarnation of Internet Explorer – IE 8 – is now available for download. Will it follow the “rules” of website design? Or follow the “rules” of its predicessor, IE6, and muck up every site it browses? For those of you who are fans of Internet Explorer – here are the Top Eight Reasons to upgrade to IE 8.

  1. It’s Fast – surfing the web is now quicker than ever, thanks to performance enhancements that reduce how long it takes you to do a task. For example? A more intuitive address bar.
  2. It’s Easy – you don’t have to open up a new window to find information like driving directions—now you can get that info easily using one of our Accelerators. [No more stupid “IE needs to open a new window” windows?! Huzzah!]
  3. It’s Safe – no matter what you’re doing, you’ll stay safer using the SmartScreen filter. You’re instantly better protected against malicious software that can compromise your privacy and identity.
  4. Easily Keep Up with Sites – whether it’s news, stock quotes, or even auction items, now you can stay on top of sites that update frequently using Web Slices.
  5. Backward Compatibility – view sites with ease, even if they were designed for an older browser, with one click on the Compatibility View button.
  6. Crash Recovery – came across a site that caused a tab to crash? No worries, your browser session is stable, thanks to new tab isolation and crash recovery features.
  7. Surf in Private – InPrivate Browsing gives you the option to prevent browsing history, cookies, usernames and passwords from being retained by the browser.
  8. Customization – customize your browser by choosing from an ever growing collection of handy and easy-to-use Internet Explorer 8 add-ons from the Internet Explorer Add-ons Gallery.

Still not convinced? Well – go visit the Microsoft website and see for yourself!

Types Of Affiliate Marketing

Affiliate marketing programs has never been as popular before as it is today.  Why?  There can be a number of reasons.  The most probable reason, however, could be the fact that the benefits of affiliate marketing have become clearer to a lot of people now than they were before.

Today, both the merchants and the affiliates can see clearly that affiliate marketing can work for both of them.  The merchant sees affiliate marketing today as the chance to advertise their products at a lower cost.  The affiliates, on the other hand, sees affiliate marketing as an easy way of earning profits online by doing what they like most, and that is by creating websites.

So the question now is what type of affiliate marketing will work best for you?  Are all affiliate marketing programs the same?  Are the benefits the same?  Or are there affiliate marketing programs that work better than the others?

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Stop The Phishing!

Who hasn’t received an email directing them to visit a familiar website where they are being asked to update their personal information? The website needs you to verify or update your passwords, credit card numbers, social security number, or even your bank account number. You recognize the business name as one that you’ve conducted business with in the past. So, you click on the convenient “take me there” link and proceed to provide all the information they have requested. Unfortunately, you find out much later that the website is bogus. It was created with the sole intent to steal your personal information. You, my friend, have just been “phished”.

Phishing (pronounced as “fishing”) is defined as the act of sending an email to a recipient falsely claiming to have an established, legitimate business. The intent of the phisher is to scam the recipient into surrendering their private information, and ultimately steal your identity.

It is not at easy as you think to spot an email phishing for information. At first glance, the email may look like it is from a legitimate company. The “From” field of the e-mail may have the .com address of the company mentioned in the e-mail. The clickable link even appears to take you to the company’s website, when in fact, it is a fake website built to replicate the legitimate site.

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The Importance of a Sitemap

A sitemap is often considered redundant in the process of building a website, and that is indeed the fact if you made a sitemap for the sake of having one. By highlighting the importance of having a well constructed sitemap, you will be able to tailor your own sitemap to suit your own needs.

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